Hilary Adorno


Connecticut native Hilary Adorno worked in the commercial real estate industry for over 25 years and never considered herself artistic. That changed in 2014, when she fell in love with Native American bead weaving and taught herself the various techniques with books and blogs. Wanting to elevate the practice, she combined several methods and incorporated unconventional materials to create one-of-a-kind jewelry using precious metals and semi-precious stones. Needing a website and marketing collateral was the genesis of her next artistic foray.


For her jewelry business, Hilary built her own website, took her own photography and created her own marketing materials. Friends asked her to do the same for their businesses and word of mouth quickly bloomed into a venture lucrative enough to quit her day job. In 2018, Hilary let go of the title employee in exchange for self-employed. She has a clientele ranging from NYC’s most coveted interior designers, luxury contractors and architects to lawyers, touring musicians and even a lake in Northwest Connecticut. She is completely self-taught, offering a robust package including web design, graphic design, social media strategy, content writing and photography.


Hilary was never a big fan of Florida until Hurricane Irma hit her beloved vacation spot in the British Virgin Islands. She asked friends for alternative options and was introduced to a peninsula named Cape San Blas, part of the Forgotten Coast, at the very bottom of the Florida Panhandle. She fell in love with the tranquility and sugar sand beaches and became an enthusiastic beachcomber. Returning home with heaps of beautiful seashells, she discovered a new artistic endeavor: Victorian era Folk Art called Sailor’s Valentines.

After too many snowstorms and relentless frigid temperatures, Hilary relocated to Historic Kenwood in St. Petersburg in February 2019. She is thrilled to be in this exceptional city devoted to the arts, community and small business, with an abundance of gorgeous beaches full of seashells. She is a member of Historic Kenwood Neighborhood Association and the Artist Enclave of Historic Kenwood.